Crown Victoria For Everyone
One of the most well known names in autodom is poised to get its first major overhaul in virtually 30 years. Ford’s Crown Victoria, introduced in 1979, has had only insignificant changes since its introduction, but a new plan by Ford to overhaul the crown jewel of its fleet is apparently in the offing. Thanks to central authority help – Australian to be exact – the new Crown Victoria will be a clean break from the current model and will help to spawn further models for brothers Mercury and Lincoln. Yes, you may not have considered a Crown Victoria up to this point, but the coming new “Crown Vic” may change change your mind about that.
You have to go back all the way to the late 1970s to when “downsizing” was a term employed by the auto industry to describe a shell game where enormous autos were dropped down a nick in size to sit on a platform slightly smaller than the prior model. Indeed, thru the 1970s Ford’s fullsize offerings the LTD/Galaxie 5 hundred were huge beasts of burden. By the time the then new Galaxie five hundred Crown Victoria was released at the end of the decade, Ford was playing catch up to General Motors who had earlier mastered the entire downsizing strategy.
Initially, the Crown Victoria had a broad appeal for drivers desiring a giant automobile with all the accoutrements. As time went buy the vehicle grew less and less fascinating as consumer tastes changed, but the Crown Victoria’s style didn’t. As a pursuit, government, or fleet car the Crown Victoria has done very well, but Ford has only made modest enhancements to the automobile over time. Indeed, America’s two automaker has made significant investments in trucks, SUVS SUVS and select vehicles, but the Crown Victoria quickly started to show its age. Today’s model is terribly outdated and it hasn’t had an exhaustive refreshing in more than a decade, so an overhaul is warranted.
Ford’s impetus for change is coming from an improbable source : a foreign govt. According to stories sources, Ford’s Australian operation has received a $1.4 billion Grant from Australia to build a production and research facility which will be used to design and build many new models. One of the Australian autos slated to take advantage of this move will be the Ford Falcon, a full sized vehicle which may become the root of the all-new Crown Victoria.
While some have theorized that the new Crown Victoria will be built in Australia and imported to the U.S., this is doubtful to happen. Instead, Ford will expand the Falcon’s production to 1 U.S. Plant, make some technical refinements, and sell the car as a Crown Victoria. It will be targeted to police departments and fleet buyers essentially with some residual sales for private buyers. In addition, the Crown Victoria will spawn a new Mercury Gran Marquis while a marginally stretched and masses more elegant version of the vehicle will become the replacement for the present Lincoln City Car.
Yes, the Crown Victoria is well past its useful age. Thanks to some help from down under, the 2010 model should be a refreshing change. At least Ford hopes you may think so.
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