U.S. See Arrival of New Lexus Hybrid Car
Toyota has announced that they expect to sell around 25,000 of their all new hybrid Lexus car in the United States for the first year.
Toyota has revealed their new hybrid car the Lexus HS250 Hybrid which is due for launch this summer in the U.S. The new Lexus HS250 is the first dedicated hybrid car that’s part of, Toyota’s luxury car make, Lexus. However, it’s not their first hybrid car, Toyota had huge success with their first hybrid car, the Prius, which was launched in the US in 2000.
Even though no details on price have been released, the new Lexus HS250 Hybrid is not going to be cheap. Maybe a lexus lease option would be a cheaper alternative.
Since the release of the Prius back in 2000, Toyota has controlled the hybrid U.S. market by selling over 1 million hybrid cars and holding over 75% of the hybrid market. All of those hybrid car sales have accounted for half of Toyota’s worldwide hybrid car sales.
Toyota also released new 3rd generation Prius car in the US earlier this Spring which expected to reach 180,000 sales within the first year. Certainly a great deal more than the new Lexus hybrid car.
Although they may have forcasted these figures, whether they actually achieve them is another matter. Even though the amount of car sales in May rose from the previous month, the amount of sales in the U.S. since the start of the year has dropped by 36%. Some more bad news for the manufacturer is that the amount of hybrid car sales is dropping. This is becayse although fuel prices rose by large amounts last summer, since the beginning of the year they have dropped considerably.
This price drop has meant that the amount of gasoline car sales has risen because a hybrid car is generally around $4000 more than a hybrid car.
That aside, Toyota are still hopeful that their new hybrid cars will do well because they believe that the US car market in improving and that the demand for hybrid cars will also improve. Toyota might be relying alot on the car lease market. With the current credit crunch, many new car buyers are choosing to lease a car instead of buying their own new one.
